Tenda Total Protection, a brand named after its founder, a Chiredzi born and bred young entrepreneur Sydney Tenda now based in Durban, South Africa is one of the most promising brands owned by young, indigenous entrepreneurs from Chiredzi.
Under the brand name, several organic detergents, lotions and perfumes are produced for diverse markets, with each product specifically designed for the targeted and defined client.
Tenda Total Protection manufactures antibacterial soaps, lotions, hair food and several organically produced cosmetic products. Organic products are manufactured using natural ingredients, and are rich in antioxidants. Tenda Total Protection’s Organic Moringa Soap is one of a range of products made using organic ingredients.
The company’s product portfolio also includes dishwashing liquids, shampoo, bleach, and multi-purpose cleaners. The company’s production plant is located in Durban, South Africa, but the products are distributed throughout South Africa, and also shipped to Zimbabwe.
Tenda Total Protection’s unique business model allows especially those who want to start their own brands to buy Tenda’s pre-branded products, package and brand to their preferences for distribution into the market.
In an interview, Mr Sydney Tenda, the founder of the company said that he is working hard to establish strong linkages in the distribution chain, and is targeting large scale retailers and distributors.
He is also open to working with individuals who are capable of and interested in distributing the products on behalf of the company.
The young entrepreneur however bemoaned the high cost of transport in the distribution of the products, which is one of the major challenges the company is facing in trying to reach the target market.
Sydney is willing to assist and support other youths who want to start their own projects in the same line of business. He encourages aspiring young entrepreneurs not to give up on their dreams as God makes the way.